Lucas Turqueto: Four decisions that must be made before expanding a business.
Article Published by Lucas Turqueto in Seu Crédito Digital
In this article, Lucas Turqueto explores four key considerations for entrepreneurs planning business expansion. Drawing on his experience as co-founder of SaneSalve and ON Digital, he discusses the importance of validating customer demand, understanding growth-related costs, prioritising product development and establishing clear operational responsibilities. He highlights how careful planning can help businesses pursue sustainable growth while managing financial and operational risks.